Bella Vista is a neighborhood in the South Philadelphia section of Philadelphia, Pennsylvania. Its name in Italian means "beautiful view". Named by realtors because of its view of Center City. It is bounded approximately by South Street to the north, Washington Avenue to the south, 6th Street to the east, and 11th Street to the west. Bella Vista is home to the country's oldest open-air market, the Italian Market. TMany new people have moved into the area making it a community combined between the families who have lived their for generations and the young new couples starting there families. The Italian Market is an area of Philadelphia featuring many grocery shops, cafes, restaurants, bakeries, cheese shops, butcher shops, etc. with an Italian influence. It is generally considered to extend along 9th Street. It is an area rich in immigrant culture, the home to many Italian-American and Irish-American families who settled in the area starting in the late 19th and 20th century. Many residents have lived in the neighborhood for decades. On many of the corners there is a pizzeria or a family-owned variety store.